Nutriest is a small Estonian company from Tartu, that produces high-quality supplements made of beef organs. The task was to create a visual language and design principals that emphasise basic brand values: sustainability, nutritional science, concern for the health.
The goal was to create a brand identity and packaging system (the full packaging solution soon
in portfolio) in a simple and contemporary way, that clearly sheds a light on the supplements we consume daily.
The new identity gives Nutriest’s tone of voice and communications a bold look and feel, positioning it as the brand, that shifts the significance of nutritional science. Strong typography solution directly emphasises the boldness, while elegant illustrations support scientific role of the brand.
The project is in progress in a collaboration with Hable design studio.
